Yaxuan Ran
Papers
1
Total Citations
34
H-Index
1
About
Yaxuan Ran is a rising scholar in hospitality and service technology, whose research explores the psychological and behavioral dynamics shaping customer adoption of innovations. Her most-cited work, "Do contagion cues shape customers’ willingness to adopt hospitality service robots?" (2022, 34 citations), investigates how perceived contamination risks influence consumer acceptance of robotic service agents—a timely contribution as the industry automates. This study bridges social psychology and service management, revealing that subtle cues of physical contact can deter adoption, even when robots offer efficiency. Ran’s research has implications for designing more user-friendly service robots and for crisis management in hospitality. Her work is gaining traction among scholars studying technology acceptance, human-robot interaction, and service experience design. With a growing citation record, Ran is establishing herself as a key voice in understanding the delicate interplay between trust, hygiene perceptions, and technological adoption in high-touch service environments.
Research Focus
Key Achievements
Top Papers
- 1