Hossam Ahmed Hanafy

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About

Hossam Ahmed Hanafy is a leading researcher in technology adoption and organizational performance, with a primary focus on the travel and hospitality sector. His work centers on the integration of Robotics, Artificial Intelligence, and Smart Automation (RAISA) and their impact on firm performance, particularly in emerging economies like Egypt. Hanafy’s most cited paper, “RAISA adoption and organizational performance in Egypt’s travel and hospitality sector: an integrated TOE–BOE perspective” (2025), introduces a novel framework combining the Technology–Organization–Environment (TOE) model with Benefits–Organizational Readiness (BOE) factors. This study provides critical insights into how RAISA technologies can enhance operational efficiency and competitive advantage in hospitality firms. With 2 citations already, this work is gaining traction among scholars and practitioners interested in digital transformation in tourism. Hanafy’s research is notable for its practical implications, offering evidence-based guidance for managers and policymakers navigating the adoption of smart automation. His contributions are particularly valuable for students and researchers exploring the intersection of technology management, organizational behavior, and sustainable development in service industries.