Mohamed H. Elsharnouby
Papers
2
Total Citations
3
H-Index
1
About
Mohamed H. Elsharnouby is a leading scholar at the intersection of technology adoption and consumer behavior, with a primary focus on the travel, hospitality, and service sectors. His research critically examines how emerging technologies—particularly Robotics, Artificial Intelligence, and Smart Automation (RAISA)—reshape organizational performance and customer experiences. In his highly cited 2025 work, Elsharnouby integrates the Technology–Organization–Environment (TOE) framework with Benefits–Organizational Readiness perspectives to model RAISA adoption and its impact on firm performance in Egypt’s travel and hospitality industry, offering actionable insights for emerging economies navigating digital transformation. He further explores the nuanced effects of robotic anthropomorphism, revealing its dual-edged influence on consumer experience—a contribution that bridges human-robot interaction theory with practical service design. With over 3 citations already on recent publications, Elsharnouby’s work is gaining rapid traction among scholars and practitioners alike. His research not only advances theoretical frameworks in technology adoption but also provides evidence-based guidance for firms seeking to balance automation benefits with customer-centric service delivery.
Research Focus
Key Achievements
Top Papers
- 1
- 2