Hiroshi Akutsu

Advanced Institute of Industrial Technology

Papers

Total Citations

H-Index

About

Hiroshi Akutsu is a researcher at the forefront of service robotics and tourism destination marketing, pioneering the integration of autonomous robots into real-world marketing research. His work focuses on developing network robot service frameworks that allow non-professionals to deploy robotic systems for data collection and customer engagement. Akutsu’s major contributions include creating a stamp-rally and questionnaire service using robots, which applies marketing research principles directly to tourist sites and event spaces. His 2016 paper on this topic, with 9 citations, demonstrates how robots can gather valuable customer information in physical locations—a novel approach that bridges the gap between digital marketing analytics and on-the-ground consumer behavior. He also proposed a distributed questionnaire service for service robots, enabling scalable, real-time feedback collection. By leveraging smartphones and robotic platforms, Akutsu’s work empowers businesses to conduct targeted marketing in the right place at the right time, moving beyond web-based methods. His research has laid foundational groundwork for the emerging field of robot-assisted tourism marketing, with applications in event management, trade shows, and destination branding. Akutsu’s achievements highlight a visionary blend of robotics, human-robot interaction, and market research, offering practical tools for the future of experiential marketing.