Kimikazu Yasuda

Advanced Institute of Industrial Technology

Papers

Total Citations

H-Index

About

Kimikazu Yasuda is a researcher at the intersection of marketing technology and human-robot interaction, with a focus on bridging the gap between digital and physical customer engagement. His most cited work, "Marketing system utilizing a robot and smartphone" (2015, 7 citations), explores how corporations can leverage robots and mobile devices to capture customer information in real-world settings—such as tourist spots and trade shows—extending the precision of online marketing into physical spaces. This contribution addresses a critical challenge in modern marketing: delivering the right message at the right place and time outside the web. Yasuda’s research integrates robotics, Internet of Things (IoT), and data-driven strategy, offering practical frameworks for location-based customer acquisition. While his citation count is modest, his work is notable for its forward-looking vision of ubiquitous, context-aware marketing systems. Yasuda’s studies are particularly relevant for researchers and practitioners interested in the convergence of service robotics, consumer behavior, and smart city applications.