Mitsuo Watase

Advanced Institute of Industrial Technology

Papers

Total Citations

H-Index

About

Mitsuo Watase is a researcher whose work sits at the intersection of marketing technology, human-robot interaction, and the Internet of Things. His most-cited paper, "Marketing system utilizing a robot and smartphone" (2015, 7 citations), explores how corporations can bridge the gap between online data collection and real-world engagement. Watase’s key contribution lies in designing systems that integrate robots and smartphones to capture customer information at physical locations—such as tourist spots, events, and trade shows—enabling timely, location-aware marketing. This work addresses a critical challenge in modern marketing: translating digital strategies into tangible, on-site experiences. While his citation count is modest, the conceptual foundation of his research has influenced discussions on context-aware advertising and robotic service platforms. Watase’s approach highlights the potential of combining mobile devices with autonomous agents to create seamless, data-driven customer interactions in the physical world. His research remains relevant for scholars exploring the convergence of robotics, mobile computing, and consumer behavior in the Internet society.