Naoto Furuta

Advanced Institute of Industrial Technology

Papers

Total Citations

H-Index

About

Naoto Furuta is a researcher whose work bridges the physical and digital worlds, focusing on innovative marketing systems and human-robot interaction. His most cited paper, "Marketing system utilizing a robot and smartphone" (2015, 7 citations), explores how corporations can leverage robots and mobile devices to capture customer information in real-world settings like tourist spots and trade shows—moving beyond traditional web-based methods. This contribution addresses a critical gap in location-based marketing, enabling businesses to engage customers at the right place and time. Furuta’s research is notable for its practical application of robotics and smartphone technology to enhance data collection and consumer engagement in physical spaces. While his citation count reflects a niche but growing field, his work has laid groundwork for integrating autonomous systems into everyday marketing strategies. Furuta’s achievements demonstrate a forward-thinking approach to merging Internet of Things (IoT) concepts with real-world commerce, making him a key figure in the evolution of context-aware, robotic-assisted marketing.