Geetha Manoharan

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About

Geetha Manoharan is an interdisciplinary researcher whose work sits at the dynamic intersection of artificial intelligence, robotics, business management, and financial technology. Her research addresses some of the most pressing challenges facing modern enterprises, from the financing inefficiencies constraining small and medium-sized enterprises (SMEs) to the transformative role of AI and automation in reshaping organizational practices. Her most influential contribution, "Fuzzy Evaluation Method on the Financing Efficiency of Small and Medium-Sized Enterprises" (2023), has garnered 25 citations, demonstrating significant scholarly interest in her application of fuzzy logic methodologies to evaluate SME financial performance in rapidly evolving economies. Beyond finance, Manoharan has made notable contributions to robotics navigation techniques and the implications of Industry 4.0 for human resource management, exploring how AI is poised to automate up to 85% of traditional HR functions. Her comparative analysis of robotics and AI across business management and economics further underscores her commitment to understanding technological disruption holistically. With a growing citation record across multiple disciplines, Manoharan represents an emerging voice helping students, practitioners, and policymakers navigate the complex realities of digital transformation in contemporary business environments.