Subhashini Durai

Papers

Total Citations

H-Index

About

Subhashini Durai is a forward-thinking researcher at the intersection of human resource management and emerging technologies, with a primary focus on the transformative impact of Industry 4.0 and artificial intelligence on the future of work. Her most cited work, "Human Resource Management and the Rollout of Industry 4.0" (2024, 6 citations), provides a compelling analysis of how AI is poised to revolutionize HR functions—from recruitment and selection to learning and development and performance management. Durai’s key contribution lies in quantifying this shift, predicting that AI will eliminate up to 85% of manual HR tasks, thereby freeing professionals to focus on strategic, human-centric roles. This research not only charts a clear trajectory for the automation of administrative work but also underscores the critical need for HR to adapt proactively to a tech-driven landscape. By framing AI as a transformative partner rather than a threat, Durai offers a practical roadmap for organizations navigating the rollout of Industry 4.0. Her work serves as an essential resource for students and practitioners alike, illuminating how data-driven tools can enhance efficiency while preserving the core human element of HR.