Max Robotics — Global Service Robot Directory + US Certification

About

Gaganpreet Singh is an emerging researcher whose work sits at the intersection of service robotics, customer experience, and human-robot interaction. With a focus on how social and service robots are transforming customer-facing industries, Singh investigates the psychological and relational dynamics that shape the quality of these increasingly common interactions. His most cited work, "Customer Experience Quality with Social Robots: Does Trust Matter?" (2023, 45 citations), makes a significant contribution by examining how customer equity drivers — including value, brand, and relationship equity — influence consumers' experiences with robotic service providers, positioning trust as a central mediating force. Building on this foundation, Singh has also explored the nuances of customer-robot relationship quality within the emerging Industry 5.0 paradigm, employing innovative analytical approaches such as value recipes to uncover the configurations that drive satisfying interactions. His research is particularly timely as businesses accelerate their adoption of robotic technologies in service settings. For students and researchers interested in service innovation, consumer psychology, and the future of human-technology relationships, Singh's growing body of work offers valuable frameworks for understanding how trust and value shape the next frontier of customer experience.