Syed Sardar Muhammad

Curtin University, Brunel University of London

Papers

Total Citations

H-Index

About

Syed Sardar Muhammad is a forward-thinking researcher at the intersection of service management and emerging technologies, with a primary focus on Industry 5.0, human-robot interaction, and customer experience. His work redefines how businesses understand relationship quality in automated service environments, moving beyond simple satisfaction metrics to explore the complex "value recipes" that drive successful customer-service robot interactions. His most influential paper, "Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes" (2023), has already garnered 11 citations, signaling its growing impact on scholars and practitioners navigating the shift toward human-centric, resilient, and sustainable industrial systems. By applying a configurational perspective, Muhammad challenges conventional linear models, offering a nuanced framework that helps organizations design robot interactions that genuinely resonate with customers. His research is particularly vital as service robots become ubiquitous in hospitality, retail, and healthcare. A correction to his seminal paper (3 citations) further demonstrates his commitment to scholarly rigor. Syed Sardar Muhammad is a rising voice shaping the future of service excellence in the age of intelligent automation.