Bidit Lal Dey

Curtin University, Brunel University of London

Papers

Total Citations

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About

Bidit Lal Dey is a leading scholar in the evolving nexus of technology, marketing, and sustainability. His research primarily explores the dynamics of human–robot interaction within the paradigm of Industry 5.0, with a specific focus on how perceived value shapes relationship quality in customer-service robot encounters. Dey’s work is distinguished by its innovative use of configurational approaches—such as fuzzy-set qualitative comparative analysis (fsQCA)—to uncover the complex “value recipes” that drive successful service outcomes, moving beyond traditional linear models. His most-cited paper, “Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes” (2023), has already garnered 11 citations, reflecting its timely and impactful contribution to the field. This work, along with its published correction, underscores his commitment to methodological rigor and transparency. Dey’s contributions are vital for practitioners and academics alike, offering actionable insights for designing AI-driven service systems that enhance customer satisfaction and trust. His research sits at the intersection of service marketing, technology adoption, and sustainable business practices, making him a key voice in shaping the future of intelligent, human-centric service ecosystems.