Saalem Sadeque

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About

Dr. Saalem Sadeque is a leading voice in service marketing and human-robot interaction, whose work critically examines how customers experience and trust emerging technologies. His research primarily explores the psychological and relational drivers of customer experience, with a particular focus on social robots in service settings. In his highly cited 2023 study, "Customer experience quality with social robots: Does trust matter?" (45 citations), Dr. Sadeque investigates the pivotal role of trust in shaping customer equity—specifically how value, brand, and relationship equity influence interactions with robotic service agents. This work provides essential insights for businesses deploying automation, revealing that trust is not merely a byproduct but a foundational element of successful human-robot engagement. By bridging service-dominant logic with technology adoption theory, Dr. Sadeque’s contributions are shaping both academic discourse and practical strategies for designing customer-centric robotic experiences. His research is increasingly influential as organizations worldwide seek to integrate social robots into retail, hospitality, and healthcare, making his findings indispensable for scholars and practitioners navigating the future of service delivery.