Dongmei Li
Papers
3
Total Citations
179
H-Index
3
About
Dongmei Li is a leading scholar in the emerging field of human-robot interaction within service contexts, with a particular focus on how robotic technologies reshape customer experiences. Her research primarily investigates the psychological mechanisms driving customer engagement with service robots, exploring the delicate balance between robotic proactivity and customer autonomy. Li’s most influential work, which has garnered over 80 citations, examines how service robots’ proactive behaviors influence customers’ co-creation intentions, revealing critical insights for hospitality and retail industries. She further advances this domain by demonstrating how novel robotic services inspire customers through a value cocreation mechanism, and by identifying the roles of interaction orientation and corporate reputation in fostering consumer engagement. Her studies, published in top-tier journals, employ rigorous methodologies including field surveys and experiments to bridge theoretical frameworks with practical applications. Li’s contributions are particularly notable for addressing the nuanced tension between robotic automation and human employee dependence, offering actionable guidance for businesses seeking to optimize robotic service implementation while maintaining customer satisfaction.
Research Focus
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Top Papers
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