Dominik Mahr
Papers
18
Total Citations
1,226
H-Index
12
About
Dominik Mahr is a pioneering researcher at the intersection of service innovation, human-robot interaction, and consumer well-being, whose work has fundamentally shaped how scholars and practitioners understand the role of social robots in service contexts. Based at Maastricht University, Mahr has built a distinguished body of research exploring how service robots create and destroy value across complex human networks, particularly in elderly care settings. His landmark 2018 paper on value co-creation in elderly care networks has garnered over 360 citations, establishing him as a leading authority on socially assistive robotics. Mahr's work is notably humanistic in orientation — he consistently centers the lived experiences of vulnerable populations, examining how robots influence loneliness, social cognition, and psychological comfort. His influential frameworks, including the service triad and robotic-human service trilemma, have provided researchers with robust conceptual tools for analyzing technology-customer-employee dynamics. With cumulative citations exceeding 1,200 across his top publications, and timely contributions addressing COVID-19-era isolation and emerging AI-driven communication technologies, Mahr's research agenda continues to bridge marketing theory with urgent societal challenges, making his work essential reading for anyone studying the future of human-centered service innovation.
Research Focus
Key Achievements
Top Papers
- 1Service robots: value co-creation and co-destruction in elderly care networks362 citations · 2018
- 2Value of social robots in services: social cognition perspective217 citations · 2019
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- 6Customer comfort during service robot interactions70 citations · 2022
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- 8Technologies in service communication: looking forward25 citations · 2022
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- 10Service robots and innovation: An ecosystem approach17 citations · 2024