Jisu Huh

Papers

Total Citations

H-Index

About

Jisu Huh is a leading scholar in the fields of advertising, health communication, and service communication, with a particular focus on how emerging technologies reshape consumer–provider interactions. Her most-cited work, "Technologies in service communication: looking forward" (2022, 25 citations), synthesizes state-of-the-art research from communication and service disciplines to examine the implications of new technologies for service communication. By applying a media affordances perspective, Huh provides a forward-looking framework that bridges theoretical gaps and offers practical insights for researchers and practitioners navigating digital transformation in service contexts. Beyond this influential paper, her broader body of work—accumulating hundreds of citations—explores the persuasive effects of advertising, the role of trust in digital health information, and the ethical dimensions of AI-driven communication. Huh’s contributions have been recognized through multiple awards and invited talks, and she serves as a key voice in interdisciplinary conversations about technology’s impact on communication. Her research not only advances academic understanding but also informs real-world practices in advertising and healthcare, making her a vital resource for students and researchers interested in the intersection of communication, technology, and service.