Choong‐Ki Lee

Papers

Total Citations

H-Index

About

Choong-Ki Lee is a leading scholar at the intersection of hospitality management, artificial intelligence, and sustainable innovation. His research primarily explores how smart technologies—including AI-enabled robots, algorithms, and automation—reshape guest experiences in the hospitality industry, particularly within the context of smart cities. Lee’s most cited work, “Artificial intelligence enabled robots for stay experience in the hospitality industry in a smart city” (2022, 76 citations), provides a foundational case study on how intelligent robotics can enhance guest satisfaction and operational efficiency. More recently, his study “Catalyzing green change: The impact of tech-savvy leaders on innovative behaviors” (2024, 20 citations) breaks new ground by linking leadership competencies in STARA (smart technology, artificial intelligence, robotics, algorithms) to employees’ green innovation behaviors. This work addresses the critical corporate challenge of fostering environmental sustainability through technological leadership. Lee’s contributions are significant for both academics and practitioners, offering actionable frameworks for integrating cutting-edge technology with human-centered service design. His research continues to influence how the hospitality sector navigates the dual pressures of digital transformation and ecological responsibility.