Syed Ejaz Alam
Papers
1
Total Citations
18
H-Index
1
About
Syed Ejaz Alam is a leading voice at the intersection of service innovation and consumer psychology, with a particular focus on how emerging technologies reshape retail experiences. His most-cited work, "Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal" (2024, 18 citations), breaks new ground by demonstrating that emotional responses—specifically pleasure and arousal—are critical mediators in the adoption of service robots. This research challenges purely utilitarian models of technology acceptance, offering retailers and designers a nuanced framework for creating emotionally engaging human-robot interactions. Alam’s contributions are especially timely as service robots become more prevalent in retail, and his findings provide actionable insights for enhancing customer satisfaction and driving service innovation. By centering the affective dimensions of technology adoption, he has opened a vital new line of inquiry that bridges robotics, marketing, and experiential design. His work is essential reading for scholars and practitioners seeking to understand not just whether consumers will accept robots, but why they embrace them.
Research Focus
Key Achievements
Top Papers
- 1