Siti Salwani Abdullah

Papers

Total Citations

H-Index

About

Dr. Siti Salwani Abdullah is a pioneering researcher at the intersection of consumer behavior, service robotics, and retail innovation. Her work explores how cutting-edge technologies reshape service delivery, with a particular focus on the psychological drivers of human-robot interaction. In her highly cited 2024 study, “Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal,” Dr. Abdullah unpacks the emotional mechanisms—specifically pleasure and arousal—that mediate consumer acceptance of service robots, offering critical insights for retailers navigating automation. This work, already garnering 18 citations shortly after publication, addresses contradictory findings in the literature and provides a robust framework for understanding how emotional responses drive technology adoption. Dr. Abdullah’s research is instrumental for scholars and practitioners alike, bridging gaps between technology acceptance models and experiential retail. Her contributions are shaping the future of service innovation, helping to design robotic systems that enhance customer experiences rather than alienate them. As the retail sector increasingly embraces automation, Dr. Abdullah’s findings offer a roadmap for creating emotionally engaging, human-centered robotic interactions.