Nor Asiah Omar

Papers

Total Citations

H-Index

About

Dr. Nor Asiah Omar is a leading scholar in consumer behavior and service innovation, with a particular focus on the adoption of emerging technologies in retail. Her most-cited work, "Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal" (2024, 18 citations), examines how emotional responses—specifically pleasure and arousal—drive consumer acceptance of service robots, offering critical insights into the psychological mechanisms behind technology adoption. This research contributes to understanding how cutting-edge service robots can revolutionize customer experiences and drive service innovation in the retail sector. Dr. Omar’s work addresses the contradictions in existing literature, providing a nuanced framework for retailers and technologists. Her findings are pivotal for designing robotic interfaces that foster positive emotional engagement, thereby enhancing customer satisfaction and loyalty. Through her research, Dr. Omar is shaping the future of retail by bridging the gap between human emotion and technological advancement, making her a key voice in the evolving discourse on service automation and consumer psychology.