Husam Ahmad Kokash
Papers
1
Total Citations
18
H-Index
1
About
Dr. Husam Ahmad Kokash is a leading scholar in service innovation and consumer behavior, with a particular focus on the transformative role of robotics and technology in retail environments. His research explores how cutting-edge service robots can revolutionize service delivery, enhance customer experiences, and drive innovation in the retail sector. Dr. Kokash’s most-cited work, “Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal” (2024, 18 citations), makes a significant contribution by examining the emotional and psychological mechanisms—specifically pleasure and arousal—that mediate consumer acceptance of these technologies. This study addresses critical contradictions in existing literature and provides actionable insights for designing more engaging, human-centric robotic interactions. By bridging technology adoption theories with affective psychology, his work offers a nuanced framework for understanding how retailers can successfully integrate service robots to foster positive customer responses. Dr. Kokash’s research is highly relevant for academics and practitioners alike, positioning him as a key voice in the ongoing dialogue about the future of automated service and consumer-technology relationships.
Research Focus
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Top Papers
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