Shahid Rasool
Papers
1
Total Citations
5
H-Index
1
About
Shahid Rasool is an emerging scholar whose research sits at the intersection of human–robot interaction (HRI), consumer behavior, and service innovation in the hospitality industry. His most-cited work, "Human–robot interaction attributes at the restaurants: will it enhance revisit intentions?" (2025, 5 citations), investigates how perceived intelligence, social presence, and social interactivity of service robots shape customer attitudes, trust, rapport, and ultimately revisit intentions in robotic service restaurants. This study is notable for its timely focus on the psychological and relational dimensions of HRI, offering practical insights for hospitality managers integrating automation into customer-facing roles. Rasool’s work contributes to a growing body of literature on technology acceptance and service quality, bridging robotics and experiential marketing. Though early in his career, his research has already garnered attention for its relevance to post-pandemic service automation trends. He is positioned as a key voice in understanding how robots can enhance—rather than hinder—the customer experience, making his findings valuable for both academics and industry practitioners navigating the future of smart hospitality.
Research Focus
Key Achievements
Top Papers
- 1