Max Robotics — Global Service Robot Directory + US Certification

About

Moira Clark is a leading scholar in digital cocreation and service fairness, whose work bridges marketing theory with pressing social issues. Her primary research areas include digital cocreation of value, social presence theory, and customer vulnerability in service contexts. Clark’s most influential contribution is her 2020 paper “Demystifying consumer digital cocreated value,” which develops a social presence theory-informed framework to isolate how cocreation manifests on digital platforms—a critical gap in a field that had previously conflated digital and non-digital processes. This work has garnered 32 citations and has been translated into French to extend its reach. Her 2018 study on tailoring propositions for fairness and equality, though less cited, addresses the urgent need for ethical service design for vulnerable customers, highlighting the psychological and financial stakes of exclusion. Clark’s impact lies in her ability to advance theoretical clarity while advocating for practical equity, making her research essential for scholars and practitioners navigating the complexities of digital engagement and inclusive service.