Adrienne Foos

Papers

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About

Adrienne Foos is a pioneering researcher at the intersection of human-robot interaction and consumer behavior, with a primary focus on how users perceive and derive value from interactive service robots. Her most influential work, "Consumer perceptions of Interactive Service Robots: A Value-Dominant Logic perspective" (2014, 26 citations), introduces a groundbreaking framework that integrates marketing methodologies—specifically laddering interviews and visual projective techniques—to uncover how consumers form value perceptions of robots in service contexts. This paper has become a foundational reference for scholars exploring the psychological and experiential dimensions of service robotics. Foos further refined these ideas in her 2013 paper, "A Re-Examination of Value Co-creation in the Age of Interactive Service Robots: A Service Dominant Logic Perspective," which reinterprets co-creation dynamics in automated service environments. Her work bridges the gap between technical HRI research and consumer psychology, offering actionable insights for designing robots that resonate with human expectations. By adapting established marketing theories to emerging technologies, Foos has carved a unique niche that informs both academic theory and practical robot design, making her a key voice in understanding the human side of service automation.