Kathleen Keeling
Papers
2
Total Citations
28
H-Index
2
About
Kathleen Keeling’s research lies at the intersection of human-robot interaction (HRI) and service marketing, where she explores how consumers perceive and derive value from interactive service robots. Her most-cited work, “Consumer perceptions of Interactive Service Robots: A Value-Dominant Logic perspective” (2014, 26 citations), proposes a novel “Value-Dominant Logic” framework that integrates user-centric methodologies from marketing into HRI. Through laddering interviews and visual projective techniques, she reveals how consumers’ value perceptions of robots extend beyond functional utility to encompass emotional and social dimensions, offering a richer understanding of user acceptance. This contribution bridges a critical gap between technical design and consumer experience, influencing how robots are developed for service contexts. Her related work, “A Re-Examination of Value Co-creation in the Age of Interactive Service Robots” (2013), further refines Service-Dominant Logic for robotic interactions, emphasizing co-creation between humans and machines. While her citation counts reflect an emerging field, Keeling’s interdisciplinary approach has shaped early frameworks for designing robots that resonate with users, making her research foundational for scholars studying consumer-robot relationships and service innovation.
Research Focus
Key Achievements
Top Papers
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