Debbie Keeling

Loughborough University, University of Sussex

Papers

Total Citations

H-Index

About

Debbie Keeling is a researcher whose work sits at the compelling intersection of human-robot interaction, artificial intelligence, and service marketing. Her scholarship focuses on how consumers perceive and engage with interactive service robots and AI-driven conversational agents, bringing a distinctly human-centered lens to an increasingly automated service landscape. Keeling's most influential contribution, "Consumer Perceptions of Interactive Service Robots: A Value-Dominant Logic Perspective" (2014, 26 citations), pioneered a novel theoretical framework by integrating marketing methodologies — including laddering interviews and visual projective techniques — into human-robot interaction research. This work offered a fresh perspective on how consumers derive value from robotic service encounters. Complementing this, her earlier 2013 paper re-examined value co-creation through a Service-Dominant Logic lens, laying important conceptual groundwork for understanding collaborative service dynamics with robots. More recently, Keeling has turned her attention to AI-powered embodied conversational agents, exploring stakeholder engagement and the persistent challenge of consumer skepticism in AI service interactions (2025). Across her body of work, Keeling demonstrates a consistent commitment to understanding the human side of technological innovation, making her research particularly valuable for scholars and practitioners navigating the evolving frontier of AI and service design.