Linda Nasr

Papers

Total Citations

H-Index

About

Linda Nasr is a pioneering researcher at the intersection of service marketing and human-robot interaction, with a focus on how consumers perceive and derive value from interactive service robots. Her work redefines traditional marketing frameworks to accommodate emerging technologies, particularly through her development of a “Value-Dominant Logic” perspective. In her most-cited paper (2014, 26 citations), Nasr integrates user-centric methodologies from marketing—such as laddering interviews and visual projective techniques—to reveal how consumers form value perceptions of service robots, offering a complementary approach to conventional human-robot interaction research. Her earlier work (2013) re-examines value co-creation through a Service-Dominant Logic lens, laying foundational insights for understanding collaborative value formation in automated service contexts. Though her citation counts are modest, Nasr’s contributions are notable for bridging two distinct disciplines—marketing and robotics—providing a novel theoretical toolkit for designing customer-facing robots that resonate with human expectations. Her research is particularly relevant for students and scholars exploring the psychological and experiential dimensions of AI-driven services, offering actionable frameworks for enhancing user acceptance and satisfaction in an increasingly automated world.