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About

Dr. Liana-Elena Anica-Popa is a pioneering researcher at the intersection of artificial intelligence, hyperautomation, and smart tourism economics. Her work fundamentally explores how AI-powered technologies—from Robotic Process Automation (RPA) to anthropomorphic AI systems—reshape business services, competitive advantage, and human-technology interaction. Her most cited paper, "AI – powered Business Services in the Hyperautomation Era" (2023, 10 citations), establishes a foundational framework for understanding how hyperautomation integrates AI, RPA, and integrated platforms to drive business efficiency. In "Smart tourism economics" (2025, 5 citations), she introduces a technology-driven competitive advantages framework for the Hospitality 5.0 era, examining how AI, IoT, and Big Data enhance tourist experiences. Her comparative research on AI anthropomorphism (2022, 5 citations) reveals gender-based differences in perception of human-like AI characteristics, offering critical insights for technology acceptance. With additional work on RPA solutions landscapes, Dr. Anica-Popa consistently bridges theoretical innovation and practical application, making her a vital voice in understanding how automation and intelligent systems transform modern economies and social dynamics.