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About

Irina Bojescu is an emerging researcher specializing in human-AI interaction, consumer behavior, and the social dimensions of artificial intelligence and robotics. Her work sits at the intersection of technology adoption, psychology, and marketing, with a particular focus on how individuals perceive, trust, and form relationships with AI-powered devices and service robots. Among her most notable contributions, Bojescu has examined how anthropomorphic characteristics — human-like features attributed to AI — influence consumer acceptance, exploring significant gender-based differences in these perceptions across multiple studies. Her 2023 work on attachment theory in consumer-AI interactions offers valuable frameworks for improving how businesses deploy AI in service contexts, arguing that emotional connection is central to successful technology adoption. She has also investigated generational divides in attitudes toward humanoid robots, broadening the demographic scope of AI acceptance research. With citations spanning audiences in both academic and applied business communities, Bojescu's scholarship addresses timely questions about AI integration into everyday life. Her comparative and cross-demographic methodologies make her research particularly useful for companies designing AI products and experiences for diverse user groups. As AI continues reshaping service industries globally, her contributions provide meaningful insight into the human factors that determine whether these technologies succeed or falter.