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About

Dr. Julian Koch is a leading researcher in the field of Robotic Process Automation (RPA), with a particular focus on the critical factors that determine successful implementation and the technology’s evolving public perception. His most cited work, "The Critical Success Factors for Robotic Process Automation" (2022, 61 citations), provides a foundational framework for organizations seeking to adopt RPA, identifying key elements that drive project success. Dr. Koch has also made significant contributions by examining the hype cycle surrounding emerging technologies, as seen in his work "Beyond the Hype: Robotic Process Automation's Public Perception Over Time" (2021, 32 citations), which analyzes how unrealistic expectations can shape technology adoption. Notably, he has applied his expertise to unique contexts, including a grounded theory study on why professional soccer clubs adopt innovative process technologies (2021, 20 citations), and has developed practical tools like the PEPA scoring model for process automation prioritization (2020, 12 citations). His innovative work on applying digital twin concepts to RPA in the public sector further demonstrates his ability to bridge theoretical frameworks with real-world applications. With a growing citation impact, Dr. Koch’s research continues to shape both academic understanding and practical implementation of automation technologies.