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About

Dr. Marie Godefroid is a leading researcher at the intersection of digital transformation, organizational behavior, and IT governance. Her primary research focuses on Robotic Process Automation (RPA), where she investigates both the critical success factors driving implementation and the psychological barriers hindering adoption. Her most influential work, "The Critical Success Factors for Robotic Process Automation" (2022), has garnered 61 citations, establishing a foundational framework for practitioners and scholars alike. Dr. Godefroid uniquely bridges technical and behavioral perspectives, as demonstrated in her experimental study on countermeasures for status quo bias in RPA adoption (2023). She has also pioneered research on lightweight IT governance for non-governmental organizations, addressing the unresolved challenges posed by IT consumerization and the introduction of tools like RPA and whiteboards in resource-constrained environments. Her forthcoming work (2025) further conceptualizes status quo bias and corresponding countermeasures, solidifying her reputation as a thought leader in overcoming organizational inertia toward automation. Through her research, Dr. Godefroid provides actionable insights for organizations seeking to navigate the human and technical complexities of digital transformation.