Jianping Liang
Papers
1
Total Citations
14
H-Index
1
About
Jianping Liang is an emerging scholar whose research lies at the intersection of human-robot interaction, consumer psychology, and service technology. His work explores how subtle design features of service robots—such as perceived cuteness—influence consumer behavior and willingness to engage. In his highly cited 2023 paper, "The impact of the cuteness of service robots on consumers’ interaction willingness," Liang provides foundational insights into the emotional and cognitive mechanisms that drive user acceptance of robotic service agents. This study, already garnering 14 citations, has become a key reference for researchers examining anthropomorphism and affective design in human-robot interaction. Liang’s contributions are particularly relevant as service robots become increasingly common in retail, hospitality, and healthcare settings. By bridging robotics with consumer behavior, he offers practical implications for designers and marketers aiming to optimize user experience. His work signals a growing interest in the nuanced psychological factors that shape technology adoption, positioning him as a promising voice in the evolving dialogue between artificial intelligence and human social dynamics.
Research Focus
Key Achievements
Top Papers
- 1