Marketing research

How artificial intelligence will change the future of marketing

Thomas H. Davenport, Abhijit Guha, Dhruv Grewal, Timna Breßgott

引用数: 2300 • 2019

TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION

O. C. Ferrell, Linda Ferrell

引用数: 76 • 2020

Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis

Jyoti Thakur, Bijay Prasad Kushwaha

引用数: 64 • 2023

Digital marketing innovation and industrial marketing: evidence from restaurants' service robots

Edward C.S. Ku

引用数: 20 • 2024

Evolution of service robots in marketing: A relational framework and future research agenda

Dominik Mahr, Gaby Odekerken‐Schröder, Jenny van Doorn

引用数: 16 • 2025

Demonstration Experiments of a Robot Service of Stamp-Rally and Questionnaires for Tourism Destination Marketing

Sachiko Nakagawa, Hiroshi Akutsu, Yosuke Tsuchiya, Nobuto Matsuhira, Masahiko Narita

引用数: 9 • 2016

Marketing system utilizing a robot and smartphone

Daisuke Nakagawa, Hiroshi Akutsu, Naoto Furuta, Kimikazu Yasuda, Kyosuke Takahashi, Mitsuo Watase, Sachiko Nakagawa, Masahiko Narita

引用数: 7 • 2015

On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation

Jens K. Perret, Maya Heitkamp

引用数: 6 • 2021

Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry

Jen Yng Tan, Loh Yee Chan, Sze Che Tan, En Yee Wong, Kamelia Chaichi

引用数: 4 • 2023

A Research Review on Artificial Intelligence in Marketing

Lin Ziyun, Wu Qionglin, Cai Fengyan

引用数: 4 • 2021

In-store marketing: existing and emerging elements

Anne L. Roggeveen, Dhruv Grewal

引用数: 3 • 2018

"UBERIZATION" OF CUSTOMER NEEDS WITH DATA ANALYTICS: HOW MARKETING STRATEGY "LIFTS" PRODUCTS INNOVATION?

Mohammed Nadeem

引用数: 2 • 2018