O. C. Ferrell

Papers

Total Citations

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About

O. C. Ferrell is a preeminent scholar in marketing ethics, corporate social responsibility, and sustainability, whose work has fundamentally shaped how businesses integrate ethical decision-making into their strategies. With over 76 citations on his recent work alone, Ferrell’s research explores the transformative impact of emerging technologies—such as artificial intelligence, big data analytics, blockchain, and robotics—on marketing education and practice. His 2020 paper, "Technology Challenges and Opportunities Facing Marketing Education," highlights how these innovations are reshaping curricula and pedagogical approaches, urging educators to adapt to a rapidly evolving digital landscape. Ferrell is also widely recognized for his foundational contributions to stakeholder theory and ethical frameworks in marketing, including the development of the Ferrell–Fraedrich model of ethical decision-making. His textbooks, such as *Business Ethics: Ethical Decision Making and Cases*, are used globally, cementing his role as a leading voice in responsible business conduct. A Distinguished Professor at the University of New Mexico, Ferrell’s work continues to influence scholars and practitioners, making him a pivotal figure in bridging marketing theory with ethical practice.