Linda Ferrell

Papers

Total Citations

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About

Linda Ferrell is a leading scholar in marketing ethics, corporate social responsibility (CSR), and marketing education. Her work critically examines how emerging technologies—from artificial intelligence and big data to blockchain and robotics—reshape both marketing practice and pedagogy. Ferrell’s most-cited paper, “Technology Challenges and Opportunities Facing Marketing Education” (2020, 76 citations), provides a forward-looking analysis of how marketing curricula must evolve to prepare students for a tech-driven landscape, highlighting the ethical dimensions of these transformations. Beyond this, her extensive research on stakeholder theory and ethical decision-making has influenced how businesses integrate social responsibility into strategy. With a career spanning decades, Ferrell has co-authored widely used textbooks on marketing ethics and business ethics, shaping the education of countless students. Her work consistently bridges theory and practice, earning her recognition as a thought leader in ethical marketing. Ferrell’s contributions are vital for researchers and practitioners navigating the intersection of technology, ethics, and education in a rapidly changing marketplace.