Brand extension
相关论文数: 2
最高引用论文
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
引用数: 233 • 2021
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
引用数: 59 • 2021