Zahera Mega Utama

Papers

Total Citations

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About

Zahera Mega Utama is a rising scholar at the intersection of human resource management and artificial intelligence, with a particular focus on the transformative role of data analytics in organizational decision-making. Her most-cited work, "The Human Resource Data Analytics on AI: Case Study Indonesian Genose" (2023), has already garnered 2 citations, signaling early recognition for its timely exploration of how AI-driven analytics can optimize HR processes in the Indonesian context. Through this case study, Utama contributes a nuanced understanding of the practical challenges and opportunities in deploying AI for talent management, workforce planning, and performance evaluation—a critical area as industries increasingly adopt smart technologies. Her research bridges the gap between theoretical AI frameworks and real-world HR applications, offering actionable insights for practitioners and policymakers. While still early in her career, Utama’s work demonstrates a commitment to addressing pressing issues in digital transformation and human capital development, positioning her as a promising voice in the evolving field of HR analytics. Her findings not only advance academic discourse but also provide a blueprint for organizations navigating the complexities of AI integration in human resource systems.