Yundan Zheng
Papers
1
Total Citations
23
H-Index
1
About
Yundan Zheng is an emerging scholar in the field of service marketing and human-robot interaction, with a particular focus on how customers engage with robotic service agents. Their most-cited work, a mixed-methods study from 2024, investigates the effect of customer-robot interaction experience on customer engagement behavior and co-creation value. This research bridges the gap between technology adoption and experiential marketing, demonstrating that positive interactions with robots can significantly enhance customer willingness to co-create value—a critical insight for industries increasingly deploying AI and robotics in customer service. With 23 citations in a short time, this paper signals Zheng’s growing influence in understanding the psychological and behavioral dynamics of human-robot encounters. Their work is notable for combining quantitative and qualitative approaches, offering a nuanced view of how trust, enjoyment, and perceived usefulness shape engagement. As service automation expands, Zheng’s contributions provide actionable frameworks for designing robot interactions that foster deeper customer relationships, making them a researcher to watch in the evolving landscape of service technology.
Research Focus
Key Achievements
Top Papers
- 1