OTHER
Investigating the effect of customer-robot interaction experience on customer engagement behavior and co-creation value: a mixed methods study
Shujie Fang, Xiaoyun Han, Yundan Zheng, Wenqing Li
- Year
- 2024
- Citations
- 23
Keywords
Customer engagementCustomer valueBusinessValue (mathematics)Co-creationMarketingCustomer retentionCustomer satisfactionCustomer intelligenceCustomer advocacy
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