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Investigating the effect of customer-robot interaction experience on customer engagement behavior and co-creation value: a mixed methods study

Shujie Fang, Xiaoyun Han, Yundan Zheng, Wenqing Li

发表年份
2024
引用次数
23

关键词

Customer engagementCustomer valueBusinessValue (mathematics)Co-creationMarketingCustomer retentionCustomer satisfactionCustomer intelligenceCustomer advocacy

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