Wenqing Li
Papers
1
Total Citations
23
H-Index
1
About
Wenqing Li is a leading scholar in the rapidly evolving field of service technology and human-robot interaction, with a particular focus on how customers engage with artificial intelligence in commercial settings. Their most influential work, a mixed-methods study published in 2024, investigates the nuanced effect of customer-robot interaction experience on customer engagement behavior and co-creation value. This research, which has already garnered 23 citations, provides critical insights into the psychological and behavioral mechanisms that drive value creation when humans interact with service robots. By combining quantitative and qualitative approaches, Li offers a comprehensive framework for understanding how positive robot encounters can foster deeper customer loyalty and collaborative value generation. This contribution is particularly significant for businesses deploying AI in hospitality, retail, and customer service, as it bridges the gap between technological capability and human relational needs. Li’s work positions them at the forefront of a transformative shift in service marketing, where the quality of human-machine interaction directly influences business outcomes and customer satisfaction.
Research Focus
Key Achievements
Top Papers
- 1