Wafa Hammedi
Papers
1
Total Citations
55
H-Index
1
About
Wafa Hammedi is a leading scholar in service management and consumer behavior, whose work illuminates the psychological and relational dynamics of consumer engagement. Her research centers on how consumers invest personal resources—emotional, cognitive, and behavioral—in their interactions with brands, particularly under conditions of stress and vulnerability. In her highly cited 2023 review, Hammedi integrates Conservation of Resources Theory to explain how stress depletes consumers’ capacity for engagement, offering a novel framework that bridges consumer psychology with service research. This conceptual work, already garnering over 55 citations, has reshaped how scholars understand the delicate balance between resource investment and well-being in service contexts. Beyond this, her contributions extend to transformative service research, co-creation, and customer experience management, often emphasizing the role of frontline employees and technology. Hammedi’s work is widely recognized for its theoretical rigor and practical relevance, influencing both academic discourse and service design practices. Her ability to synthesize complex psychological theories with actionable service insights makes her a pivotal voice in understanding the modern consumer’s journey.
Research Focus
Key Achievements
Top Papers
- 1