David E. Sprott

University of Wyoming, Claremont Graduate University

Papers

Total Citations

266

H-Index

About

David E. Sprott is a leading scholar in consumer psychology and marketing, best known for his pioneering work on **customer engagement** and the transformative role of **artificial intelligence (AI) in service interactions**. His research fundamentally redefines how we understand consumer-brand relationships, particularly through the lens of resource investment and stress. Sprott’s most cited paper, *“Rise of the Machines? Customer Engagement in Automated Service Interactions”* (2021, 211 citations), is a landmark study that explores how AI revolutionizes customer engagement, shaping how firms interact with consumers in automated environments. His more recent work, *“Consumer engagement, stress, and conservation of resources theory”* (2023, 55 citations), breaks new ground by linking consumer engagement with stress, using conservation of resources theory to explain how consumers’ resource investments in brand interactions can lead to depletion and strain. This conceptual development has opened a vital new research agenda. Sprott’s contributions are highly influential, with his citation counts reflecting the growing importance of his insights for both academics and practitioners navigating the future of service marketing and consumer well-being.