Seunghwan Roh

Papers

Total Citations

H-Index

About

Seunghwan Roh is a pioneering researcher at the intersection of manufacturing engineering and human–computer interaction, with a primary focus on gamification in industrial settings. His most influential work, "Goal-Based Manufacturing Gamification: Bolt Tightening Work Redesign in the Automotive Assembly Line" (2016), has garnered 17 citations and stands as a landmark contribution to the field. In this study, Roh demonstrated how integrating game design principles—such as goal-setting, real-time feedback, and progress tracking—into repetitive assembly tasks can significantly enhance worker motivation, precision, and overall productivity. By redesigning bolt tightening operations on an automotive assembly line, he provided empirical evidence that gamification not only improves task engagement but also reduces error rates, offering a scalable, low-cost solution for quality control in manufacturing. This work has been widely recognized for bridging the gap between theoretical gamification frameworks and practical industrial applications. Roh’s research continues to influence human factors engineering and lean manufacturing, inspiring subsequent studies on worker-centered automation and digital twin interfaces. His contributions are particularly valuable for students and researchers exploring how behavioral science can transform traditional production environments into more adaptive, rewarding workplaces.