Sergey Barykin

Peter the Great St. Petersburg Polytechnic University

Papers

Total Citations

H-Index

About

Sergey Barykin is a prominent researcher in the digital transformation of industry and commerce, with a particular focus on the human and technological dimensions of the Fourth Industrial Revolution. His work critically examines the intersection of workforce development and advanced technologies, most notably in his highly cited paper "Staff Competence and Training for Digital Industry" (2020, 13 citations), where he outlines the essential competencies needed for a data-driven economy. Barykin further explores the application of cutting-edge AI in his influential study "Prospects for Artificial Intelligence Implementation to Design Personalized Customer Engagement Strategies" (2021, 11 citations), demonstrating how machine learning can synthesize vast consumer datasets to revolutionize retail and e-commerce. His research provides a vital framework for understanding how organizations can bridge the gap between human capital and intelligent systems, offering actionable strategies for both employee upskilling and customer-centric innovation. With a growing citation impact, Barykin’s contributions are essential reading for scholars and practitioners navigating the challenges of digital industry, from workforce readiness to the ethical deployment of AI in marketing.