NelliKozlova
Papers
1
Total Citations
11
H-Index
1
About
Nelli Kozlova is a forward-thinking researcher at the intersection of artificial intelligence, digital retail, and personalized customer engagement. Her work explores how AI-driven analytics can transform the e-commerce landscape by synthesizing vast amounts of shopper data into actionable strategies. In her highly cited 2021 paper, “Prospects for Artificial Intelligence Implementation to Design Personalized Customer Engagement Strategies,” Kozlova demonstrates how emerging AI technologies enable brands to act on consumer insights at every touchpoint, redefining the retail experience. With 11 citations, this foundational study has influenced both academic discussions and practical approaches to hyper-personalization in digital marketing. Kozlova’s contributions are particularly notable for bridging the gap between advanced computational methods and real-world business applications, offering a roadmap for retailers seeking to leverage AI for deeper customer relationships. Her work positions her as a key voice in the evolving dialogue on how intelligent systems can ethically and effectively shape consumer interactions in an increasingly data-rich world.
Research Focus
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Top Papers
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