Prakash K. Chathoth

Papers

Total Citations

341

H-Index

About

Prakash K. Chathoth is a leading scholar in hospitality management, with a primary focus on the intersection of technology, service innovation, and organizational strategy. His most-cited work, "The adoption of artificial intelligence and robotics in the hotel industry: prospects and challenges" (2020, 341 citations), has become a foundational reference for understanding how AI and robotics are reshaping guest experiences and operational efficiency. This paper critically examines both the transformative potential and the ethical, workforce, and implementation hurdles of automation in hospitality, offering a balanced framework that has guided subsequent research and industry practice. Beyond this landmark study, Chathoth has made significant contributions to service-dominant logic, co-creation, and brand management in hospitality contexts. His work consistently bridges theoretical rigor with practical relevance, earning him widespread recognition among academics and practitioners alike. With a career marked by high-impact publications and a reputation for advancing the field’s understanding of technology-driven change, Chathoth remains a pivotal voice in shaping the future of hospitality management.