Pierre Benckendorff

The University of Queensland

Papers

2

Total Citations

86

H-Index

2

About

No biography available yet.

Research Focus

Marketing2 · 86 citations
Artificial intelligence2 · 86 citations
Business2 · 86 citations
Computer science2 · 86 citations
Political science2 · 86 citations
World Wide Web1 · 61 citations
Entertainment1 · 61 citations
Influencer marketing1 · 61 citations
Netnography1 · 61 citations
Psychology1 · 61 citations
Relationship marketing1 · 61 citations
Social media1 · 61 citations

Key Achievements

2
H-Index
2
Papers
86
Total Citations
43
Avg Citations/Paper
🏆 Most Cited Paper
Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media
61 citations · 2023
📈 Most Prolific Year: 2023 (1 Papers)
🤝 Key Collaborators: 4
🏛 Institutions: The University of Queensland

Top Papers

  1. 1
    Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media
    61 citations · 2023
  2. 2
    Human–Robot interaction research in hospitality and tourism: trends and future directions
    25 citations · 2024

Key Collaborators

GWGabrielle Walters1 shared papersGLGuanrong Liu1 shared papersKHKaren Hughes1 shared papersLXLi Xie-Carson1 shared papers
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