Pierre Benckendorff

Papers

Total Citations

H-Index

About

Pierre Benckendorff is a leading scholar at the intersection of tourism, technology, and consumer behavior. His key research areas include digital engagement, human–robot interaction (HRI), and the evolving dynamics of social media influence. Benckendorff’s major contributions are exemplified by his groundbreaking work on non-human influencers, where he employs more-than-human netnography to explore how living entities like animals and plants, as well as non-living objects, toys, and virtual characters, engage users on social media. His 2023 study, cited 61 times, challenges traditional notions of influence and authenticity. Additionally, his 2024 synthesis of HRI in hospitality and tourism, with 25 citations, maps the trajectory of robotic integration into service environments, identifying critical gaps for future exploration. Benckendorff’s work is notable for its methodological innovation and its forward-looking perspective on how emerging technologies reshape human experiences. With a growing citation impact, he is recognized as a pivotal voice in understanding the blurred boundaries between the human and the non-human in digital and physical spaces, making his research essential for students and scholars navigating the future of tourism and technology.