Oscar Hengxuan
Papers
7
Total Citations
941
H-Index
6
About
Oscar Hengxuan is a pioneering researcher at the intersection of artificial intelligence, robotics, and hospitality management, whose work has fundamentally shaped how scholars and industry practitioners understand consumer adoption of intelligent technologies in service contexts. Best known for his foundational contributions to AI and social robot acceptance, Hengxuan developed and validated key theoretical frameworks — most notably extending the Artificially Intelligent Device Use Acceptance (AIDUA) theory — to explain why customers embrace or resist robotic service delivery in hotel and restaurant environments. His 2019 study on antecedents of AI robotic device acceptance has amassed 368 citations, establishing him as a leading voice in the field, while his subsequent work on consumer trust toward AI social robots (272 citations) and the moderating roles of culture and trust (241 citations) further cemented his scholarly influence. Beyond adoption behavior, Hengxuan has broken new ground in conceptualizing social robot anthropomorphism and privacy concerns specific to hospitality contexts. His research also captures real-world industry disruptions, including COVID-19's impact on dining and travel sentiment. Across his body of work, Hengxuan's rigorous mixed-method approaches and original scale development offer students and researchers indispensable tools for understanding the evolving human-robot relationship in service industries.
Research Focus
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Top Papers
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