Elena Hwirim Jo
Papers
1
Total Citations
2
H-Index
1
About
Dr. Elena Hwirim Jo is an emerging scholar in hospitality technology and consumer behavior, with a focused research agenda on the adoption of service robots in the hotel industry. Her most-cited work, "Unveiling the impact of negative information on hotel customer service robots’ adoption," applies the Information–Motivation–Behavioral (IMB) Skills Model to examine how negative information from both formal sources, such as mass media, and informal channels, like social networks, shapes consumer attitudes and intentions. This study, published in 2025 and already garnering 2 citations, provides critical insights for hospitality managers navigating the challenges of technology adoption in a skeptical marketplace. Dr. Jo’s research bridges communication theory and practical service innovation, offering a nuanced understanding of how information valence influences customer decision-making. Her work is particularly timely as the hospitality industry accelerates its integration of AI-driven services. For students and researchers, Dr. Jo’s contributions highlight the importance of considering consumer psychology and information ecosystems when designing and marketing robotic services, making her a valuable voice in the evolving dialogue on human–technology interaction in service contexts.
Research Focus
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Top Papers
- 1